Search | Mi3

Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Market Voice

Market Voice

Full funnel marketing metrics are back: Intuit Quickbooks marketing chief Jane Merrick invests in advanced analytics to drive sharper sales measurement, optimisation, acquisition and fuel next phase of growth

By Mutinex (formerly known as Mutiny) | Partner Content

13 November 2022 3 min read

By Mutinex (formerly known as Mutiny) | Partner Content -

13 November 2022 3 min read

News Plus

News Plus

‘We’re already seeing brands cut spend 15 per cent, inflation driving whiplash effect; marketing and finance must prepare to accept lower ROI’ – Mutiny CEO

By Brendan Coyne - Editor

31 October 2022 6 min read

By Brendan Coyne - Editor

31 October 2022 6 min read

News Plus

News Plus

Why Finder CEO tells marketers talk to him, not the CFO amid huge swings in mortgage, energy, credit card switching; hoses down News Corp competitor play; blasts inflexible budget planning

By Brendan Coyne - Editor

12 October 2022 5 min read

By Brendan Coyne - Editor

12 October 2022 5 min read

News Plus

News Plus

Paramount Upfronts: Network 10 parent launches global tv streaming service Pluto in ad funded TV boom, bids for TV ecom budgets with Twitter deal, ignores TV ratings season, launches big shows in December

By Brendan Coyne, Paul McIntyre & Sam Buckingham-Jones

6 October 2022 4 min read

By Brendan Coyne, Paul McIntyre & Sam Buckingham-Jones -

6 October 2022 4 min read

News Plus

News Plus

YouTube kicks off upfronts season claiming 17m Australian viewers, higher attention than TV, blasts 30-second ads, frequency cap fails, brings in KFC, Menulog, Canva, Xero and Mark Ritson to sell sizzle; media buyers wowed – but not committing spend yet

By Sam Buckingham-Jones & Paul McIntyre

29 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

29 August 2022 5 min read

Market Voice

Market Voice

As headwinds loom, ING and Samsung back dynamic media mix modelling to protect and grow marketing spend – and make safer investment bets in the process

By Mutiny Group | Partner Content

25 July 2022 2 min read

By Mutiny Group | Partner Content -

25 July 2022 2 min read

News

News

Treasury Wines greenlights 20-strong in-house unit: creative, content, digital media, data now core capabilities required in-house; here's what's left for agencies

By Brendan Coyne - Editor

13 July 2022 4 min read

By Brendan Coyne - Editor

13 July 2022 4 min read

News

News

Australian retailer media hits $500m: ‘CEOs licking their lips’ as supplier-funded ad sales platforms arrive, Endeavour Group and new entrants pile in – US market shifting billions from publishers to retailers faster than forecast

By Sam Buckingham-Jones - Deputy Editor

8 June 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

8 June 2022 4 min read

News

News

‘It’s not creepy, it’s commerce!’ Apple releases new privacy ad, insists no tracking in own ad products

By Sam Buckingham-Jones - Deputy Editor

18 May 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

18 May 2022 3 min read